Today’s episode of Million Dollar Playbook is special one—led by guest host, Sunny Magner, and guests, Tyler Harman and Suzanne Wilson. Together, this talented trip will discuss all things blogging and social media as tools for real estate. We’re talking PROVEN strategies for not only gaining a following, but capturing leads, converting them into prospects, and driving them to closed deals. Tune-in to learn why you need to write with real estate trends in mind, and how being relatable in your posts is the best way to earn your audience’s trust.
3 Key Points
- Building your brand online begins with your personal profile—aim to be personable and authentic.
- Keep hashtags relevant to what you’re selling; make it easy for people to discover you.
- Cater your profile, blog posts, and content to your target market so that you can build the following that you want.
Show Notes
- 00:11 – Today’s guests are Suzanne Wilson and Tyler Harman
- 01:09 – Tyler started blogging about Downtown L.A.
- 01:25 – The basic history of L.A. including nightlife, restaurants and housing, etc.
- 02:00 – Tyler saw opportunities in Northeast L.A to write about the great hipster movement
- 02:31 – The “real-estate meteorology” is a discussion of everything happening in L.A. and how it all it fits together
- 03:51 – It usually takes Tyler a week or two to complete and polish a post
- 04:15 – Tyler has a creative process that he follows when writing a post
- 04:50 – Suzanne started in social media, particularly Facebook, in 2007
- 05:05 – At that time, Facebook was just about connecting with your friends and had nothing about business
- 05:18 – Suzanne started working in real estate in 2008
- 05:23 – Suzanne decided to stay authentic with her social media posts and just be herself
- 05:37 – A lot of real estate agents were getting onto Facebook and most of their posts were made with the intention of driving a sale
- 06:12 – There are people who do NOT want to see sale posts
- 06:49 – Instagram is Suzanne’s favorite platform
- 07:05 – Suzanne is mainly on Facebook and Instagram, but she’s also on Twitter and LinkedIn
- 07:20 – It took Suzanne years to perfect the formula for posting; in fact, she’s still working on it
- 07:31 – In creating a post, you have to keep it on people’s mind that you’re a real estate agent
- 07:42 – You don’t have to always post a sale; but it needs to somehow be clear that you’re still an agent
- 08:09 – Adding personal posts will balance out your profile’s posts
- 08:40 – Having social media as a mobile app makes it easier for Suzanne to handle her accounts and post content
- 09:14 – Facebook’s algorithm is constantly changing
- 10:04 – Social media humanizes professionals, making them more relatable
- 10:39 – Adding someone on social media that you just met personally instantly bonds you to that person
- 11:20 – There are people on social media that you are connected to without you even knowing
- 12:22 – Finding his voice was the biggest turning point for Tyler
- 12:39 – Tyler started building rapport with his readers and followers
- 12:44 – A few months ago, a client reached out to Tyler
- 12:54 – The client told Tyler that he’d break up with his agent to work with Tyler
- 13:05 – Since then, many people have subscribed to Tyler’s articles and posts
- 13:19 – Tyler’s website just had 5000 website visits last week after his post went viral on Facebook
- 13:40 – The best part of lead generation for Tyler is that people are coming TO him
- 14:21 – Tyler can control what the people see when they type his name
- 14:59 – Tyler calls the people who pretend to be a buyer/seller, real estate enthusiasts
- 15:24 – Tyler places the real leads into a drip campaign after weeding out the enthusiasts
- 15:50 – Tyler believes in hitting up your leads every now and then
- 16:23 – Suzanne shares how she grows her business through social media
- 17:19 – Suzanne had people who never comment on her social media posts but would reach out to her in 6-12 months
- 18:04 – in 2012, Suzanne had 8 deals through Facebook alone—all done through private messaging
- 19:18 – Use hashtags on Instagram—they’re indispensible
- 19:38 – Suzanne posts her buyers’ needs on Instagram with the right hashtags
- 20:59 – Suzanne likes that she can create a good following in Instagram with strangers in the same field
- 21:18 – People would come to Suzanne’s open house because of Instagram
- 22:00 – Suzanne’s tips for maximizing hashtags
- 22:30 – Searching for #NewYork will lead you to different images about New York
- 22:43 – The key hashtags for real estate will be #realestate, #realtorlife, #sellingLA and #sellingOrangeCounty
- 23:30 – Most of the hashtags are combinations of Suzanne’s branding
- 23:55 – #buyers, #condo and #hotbuys will also work
- 24:15 – The hashtags can keep you in the feed
- 24:39 – SEO in blogging is like promoting your brand
- 25:20 – Tyler’s takeaways:
- 25:22 – Find your voice and be searchable
- 25:30 – Put your personality into your writing
- 25:57 – The rule of thirds
- 26:10 – Real estate is a niche business
- 26:30 – Profile and target your readers
- 26:39 – Keep your posts short
- 27:14 – Suzanne’s takeaways:
- 27:17 – Focus on one social media platform first and master it
- 27:28 – Don’t try to do everything at once
- 28:08 – After mastering one platform, then move onto the next one
- 28:48 – Cross-post in different social media sites
- 29:26 – Don’t use your business photo on your personal page
- 29:52 – Facebook has 2 functions: personal and business—lean on the personal side to display your authenticity
- 30:55 – Don’t be overwhelmed by social media; it’s a great tool for you to use
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Show Notes provided by Mallard Creatives